Bombora, the leading global B2B intent data and solutions provider, is powered by the world’s largest publisher data co-op. Our data allows sales and marketing teams to understand which companies are in market for their products and services and empowers them to execute their strategies across the entire customer lifecycle from prospecting, sales enablement to marketing/advertising and customer retention. We process billions of interactions to confidently identify intent signals from companies around the world.
Bombora is continually recognized by analyst firms as a leader in Intent data powering GTM data solutions. We invented the B2B intent data category and have been delivering high quality, accurate solutions ever since.As our Sr. Product Marketing Manager, you will own go-to-market strategies for a defined set of products and services. You will work cross-functionally with sales, product management, customer success, marketing, and other stakeholders at all levels of the organization to launch new products and support existing product offerings.
This will consist of developing product positioning & messaging, competitive differentiation, sales training & enablement, content creation and full funnel acquisition strategies to drive adoption and boost revenue. This role is instrumental in all facets of our go-to-market processes.
You will…
- Be an expert on our buyers, customers, and competition to inform marketing and sales strategy, and product development
- Create full-full content for both prospects and customers ranging from user guides to release notes to blog posts that resonate with our audience and drive intended outcomes
- Establish a feedback loop between product, marketing, and sales to translate market feedback into actionable insights
- Own ongoing communication with internal stakeholders about product updates, product launches, new use cases, etc. Communication will occur with all levels of the organization, from executives to customer-facing employees
- Directly communicate with prospects & customers updates to our product, upcoming product launches and ongoing product information
- Conduct in-depth market research to understand industry trends, competitive landscape, and customer needs to assist in building business cases for new products
You have…
- 4+ years of relevant Product Marketing experience, preferably within DaaS/Adtech/Martech or related Enterprise SaaS organizations
- Bachelor’s degree in business, marketing, advertising, or communication or relevant experience
- Produced marketing collateral, including user guides, case studies, blog posts, and web content, to educate customers and prospects on the benefits of our offerings
- The ability to think critically and be data-driven to solve problems
- Entrepreneurial mindset and a strong sense of ownership
- A strong attention to detail, and an eye for quality while managing multiple competing priorities
Perks and Benefits
- Health / Dental / Vision
- Flexible Spending / Health Spending Accounts
- Flexible Vacation / Paid Holidays / Summer Fridays
- Education / Tuition Assistance / Annual Learning Stipend
- 401K
- Generous Parental Leave (16 weeks primary/12 secondary)
- Commuter Benefits
- On Demand Learning (Udemy)
- Team Lunches / Outings / Events (Yes! We even found a way to do virtually!)
Compensation Package
- The salary range for this position is $135,000.00 to $155,000.00 base/variable inclusive. Actual compensation may vary and will be based on a candidate’s qualifications, skills, experience, and location.
- Equity
At Bombora, we embrace diversity because it breeds innovation.
Bombora is an equal-opportunity employer and participates in E-Verify. Employment offers are contingent upon completion of successful background checks
