Job Title:
Account Manager, Performance Marketing Solutions
Department:
Client Success / Orange142
Job Type:
Full-Time
Location:
Remote, United States
About Us
Direct Digital Holdings
(Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives.
Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.
Orange142:
digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention, and drive ROI across digital media channels.
The Opportunity
Direct Digital Holdings
is seeking a highly motivated and results-driven Account Manager focused on driving Performance Marketing Solutions. This individual will be responsible for developing and executing performance marketing strategies that align with clients' goals, ensuring optimal return on ad spend (ROAS), return on investment (ROI), and other key performance indicators. This is an extremely cross functional role working alongside O142’s internal teams while ensuring seamless campaign execution, measurable outcomes, and client growth.
This is a great opportunity for an individual passionate about exceeding client goals, who thrives in a fast-paced environment, and who shares the team’s enthusiasm for delivering impactful, revenue generating campaigns. This role will report to the Vice President of Performance Marketing Solutions. This is a remote position, however, preference will be given to candidates in Houston, TX or Austin, TX on a hybrid work schedule.
Responsibilities
- Develop, implement, and manage performance marketing strategies across digital platforms. Establish a framework for testing and scaling successful strategies.
- Align marketing strategies with client goals and objectives, focusing on achieving or surpassing Conversions, ROAS, ROI, and KPIs.
- Serve as the primary client contact to understand and develop business goals, target audiences, and performance expectations; and continue to serve as a digital marketing expert, using your knowledge, honesty, integrity, and accountability to drive the success of the partnership, and keeping client informed through clear and concise communication.
- Oversee the execution of campaigns for enterprise clients from campaign planning to optimization while collaborating with cross functional, high-performing media, creative, and reporting teams to ensure effective communication, skill development, high performing ad assets, and overall client success.
- Manage budgets, timelines, and communication. Guide team members in campaign planning, execution, and optimization.
- Facilitate smooth campaign launches, client onboarding, and material review.
- Utilize project management tools to ensure on-time delivery, track deadlines, and proactively address potential challenges.
- Monitor campaign performance, analyze data, and implement bi-weekly adjustments to optimize results.
- Develop and deliver comprehensive performance reports, including key metrics such as Impressions, Clicks, Conversion Rates, ROAS, CPA, and overall ROI.
- Present insights and actionable recommendations to clients/internal stakeholders, proactively address client concerns, and identify opportunities for campaign improvement or additional revenue.
- Conduct campaign audits to provide insightful reports and recommendations to internal teams. Use data-driven methods to forecast, refine strategies, and scale successful approaches.
- Ensure development, testing and optimizations of ad creatives, copy, audience targeting strategies, and conversion tracking for all campaigns.
- Stay updated on emerging trends, tools, and platforms to maintain a competitive edge in digital marketing. Ensure the team stays updated on industry trends, tools, and best practices.
Qualifications
- A bachelor’s degree from an accredited four-year college or university in marketing, business, or another related field is required.
- A master’s degree or MBA from an accredited four-year college or university is preferred.
- A minimum of five years of experience in performance marketing with a focus on team and client management.
- Proven track record of managing multiple accounts and delivering results.
- Deep expertise in digital advertising platforms such as Google Ads, Facebook/Instagram Ads, and programmatic tools.
- Proficiency in analytics and reporting tools such as Google Analytics, Adobe, Google Data Studio, and Excel.
- Familiarity with project management tools (e.g. Asana, Basecamp) and MS presentation tools.
- Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights for clients and internal stakeholders.
- Budget oversight and financial accountability for campaigns.
- Proactive and organized, with a meticulous eye for detail and a can-do attitude.
- Strong leadership and team building skills.
- Continuous learning and adaptability in the digital marketing landscape.
- Strong analytical skills with a data-driven approach to decision-making and ability to interpret campaign performance data.
Compensation
Base salary plus annual bonus and benefits.
Benefits
Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with. We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO. We also care about your health and well-being, and strive to deliver above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees. Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match, free financial coaching/counseling and student loan assistance and tuition reimbursement.
Equal Employment Opportunity
Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.
