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Account Executive

Forma AIOnsite

About Forma.ai:


Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big!

What you'll be doing:


As an Account Executive at Forma.ai, you will play a critical role in driving revenue growth by identifying, engaging, and closing enterprise-level deals. You will be responsible for building and managing a robust pipeline of Fortune 1000 prospects, helping them transform their approach to sales planning and incentive compensation. 

Your contributions will include:


Strategic Sales Leadership

  • Own and execute the full sales cycle, from prospecting (collaborating with BD) to close, for enterprise-level accounts
  • Engage senior executives (CROs, CFOs, RevOps leaders) to position Forma.ai as a strategic partner in sales performance optimization
  • Develop tailored sales strategies to penetrate key accounts and expand existing relationships

Revenue Growth & Pipeline Management

  • Consistently achieve and exceed sales targets through disciplined pipeline management and forecasting
  • Leverage data-driven insights to identify high-potential opportunities and accelerate deal velocity
  • Collaborate with BD and Marketing to drive qualified leads and create multi-threaded sales opportunities

Process Optimization & Execution

  • Master the Forma.ai sales methodology to drive repeatable success across complex sales cycles
  • Ensure seamless handoff between sales and implementation teams for a world-class customer experience
  • Optimize sales processes to reduce friction and increase efficiency in deal execution

Technology & Tools

  • Utilize our revenue technology stack to track, manage, and optimize sales performance
  • Leverage AI-powered insights to refine outreach strategies and personalize prospect engagement

Cross-Functional Collaboration

  • Partner closely with Marketing, RevOps, and Customer Operations to ensure alignment in messaging, lead flow, and customer onboarding
  • Act as the voice of the customer, providing feedback to Product and Engineering to influence roadmap priorities

What we're looking for:


  • 5+ years of experience in enterprise sales within B2B SaaS, ideally with selling sales performance management or other revenue operations technology
  • A track record of exceeding quota, with experience closing six- and seven-figure deals
  • Deep expertise in navigating complex enterprise sales cycles and engaging senior executives
  • Strong analytical skills, with the ability to leverage data and insights to drive decision-making
  • Exceptional communication and storytelling abilities to articulate Forma.ai’s value proposition
  • A collaborative, team-first mindset, with experience working closely with Marketing, RevOps, and Product teams

What you can expect from us:  


  • Meaningful compensation. In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success 
  • Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program 
  • Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend 
  • Growth. You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader

Our values:


  • Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
  • Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
  • Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed. ­

Our commitment to you:


At Forma.ai, we’re diverse by design. We’re committed to having a workforce that reflects the communities in which we live and work. We also aim to have a barrier-free recruitment and selection process. We’ll work with applicants requesting accommodation at any stage of the hiring process.We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.Please note all interviews are currently being conducted virtually.We thank all applicants for their interest.

Life at Forma AI

Forma AI is incentive compensation (IC), automated. Our solution optimizes and administers sales team compensation to motivate effective sales behaviors and drive targeted revenue growth. By pairing machine learning technology with deep compensation expertise, Forma creates value through: 1. Reduced administrative costs through management of day-to-day IC operations (e.g. commissions & quota calculations, territory alignment, fairness testing, financial forecasting). 2. Increased revenue through optimized compensation structures, which factor in rep-level performance patterns and company-level strategic objectives. 3. Improved speed of execution through the capacity to rapidly scenario test and implement changes to compensation structure. Learn more at www.forma.ai.
Thrive Here & What We Value* Meaningful compensation (including employee stock ownership plan)* Healthcare coverage (medical, dental, vision, disability, life insurance, paid parental leave)* Learning and development opportunities ($750 yearly training stipend)* Growth opportunities for career advancement* Diverse workforce by design* Barrier-free recruitment and selection process
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