Retention Marketing Manager

FIGSSanta Monica, California, United StatesOnsite

FIGS is hiring a Retention Marketing Manager to join our team! This role is key to developing personalized, data-driven campaigns that boost channel revenue, purchase frequency and order value, and customer retention. By owning the full lifecycle of customer communication, this role will increase customer lifetime value (LTV) and reduce churn, while optimizing and growing retention strategies.

You will be the expert in analyzing customer data and driving growth throughout each lifecycle stage of a FIGS customer. Reporting directly to our Senior Director of Retention, you will own automated customer journey campaigns across various channels and customer segments, with the goal of improving Repeat Rates and LTV. This role requires a deep understanding of customer behavior, segmentation strategies, and the ability to collaborate effectively with cross-functional teams to enhance technical capabilities within our retention program.

The ideal candidate has +5 years of lifecycle strategy and hands-on journey building experience. Candidates should have a passion for marketing automation, problem solving, and working cross-functionally.

What You’ll Be Responsible For:

Customer Data Analysis:

Analyze customer data to identify trends, preferences, and opportunities for segmentation.
Utilize insights to develop targeted lifecycle marketing strategies across email, SMS, push, and other owned and paid channels.

Campaign Development and Execution:

Develop and execute email, SMS, and push campaigns that are personalized, relevant, and drive stronger repeat rates and lifetime revenue.
Lead creative briefing, in partnership with internal Brand and Creative teams, for new and existing email series with data-backed recommendations.
Establish, implement, and optimize A/B testing strategies to drive campaign performance.
Monitor campaign KPIs and report to key stakeholders on program performance.

Technical Expertise:

Collaborate with engineering, data and analytics teams to enhance technical capabilities within our program, including but not limited to dynamic product recommendations, promo and offers implementation, and advancing event-based triggers and behavioral segmentation.
Oversee the implementation of new tools and technologies to support lifecycle marketing efforts.

Cross-Functional Collaboration:

Work closely with marketing, insights, brand, merchandising, and site teams to ensure alignment of lifecycle marketing campaigns with Retention roadmap objectives.
Collaborate with creative teams to develop compelling content and messaging for campaigns.

Performance Analysis and Reporting:

Track and analyze key performance metrics for automated email and SMS campaigns.
Prepare regular reports and insights to inform decision-making and optimize future campaigns.

Who You Are:

Minimum 5+ years of experience in CRM and retention marketing, with a proven track record of driving customer engagement and loyalty.
Strong analytical skills and ability to interpret and act on data insights.
Hands-on experience with building out customer journeys in CRM platforms, Iterable (Email) and Attentive (SMS) preferred
End-to-end understanding of automated campaigns (e.g. data infrastructure, targeting logic, campaign creation)
Proven ability to lead end-to-end creative briefing for email automations
Highly organized with the ability to manage multiple projects and priorities simultaneously
Knowledge of HTML, CSS, and design principles for email marketing
Working knowledge of SQL, and dynamic scripting languages preferred
A team player with excellent communication and collaboration skills.

FIGS Compensation and Benefits

Pay Range

At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $110,000 and $130,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.

Additional Compensation and Benefits

Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
Annual bonus: This position is eligible to participate in the FIGS annual bonus program

Other compensation and benefits offered include:
Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
Amazing 401(k) program, with a company match up to the first 6% of your contribution
Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
FIGS sponsored Uber Eats voucher for in-office weeks
Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service

A little bit about us…

FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers.

Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.

FIGS considers all Qualified Applicants, including those with Criminal Histories (e.g., arrests or conviction records), for Employment in accordance with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about how we process information in connection with your application, view our Employee & Applicant Privacy Policy linked in the footer below.

Life at FIGS

FIGS is revolutionizing the antiquated $10 billion medical apparel industry through its use of ridiculously soft and technical fabrics that are tailored to perfection. FIGS medical apparel is anti-microbial, wrinkle resistant, stain repellent, lint free and utilizes four way stretch. Through its customer-centric, vertically integrated e-commerce platform, FIGS has transformed the way medical professionals shop. Through its threads for threads initiative, for every set of scrubs sold, FIGS gives a set to a healthcare provider in need. The company has raised over $10 million in capital from a great group of tech investors including Campfire Capital, JH Partners, Mohr Davidow Ventures, Irving Place Capital, Raptor Ventures, Karlin Ventures, Riverwood Capital, 500 Startups, Suffolk Equity Partners, the Milken Family, Will Smith, Peter Morton, Steve Tisch, and John Fisher.

Thrive Here & What We ValueFIGS is committed to creating a diverse and inclusive workplace culture that values all employees' unique perspectives and experiences. | FIGS offers comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. | FIGS sponsored Uber Eats voucher for in-office weeks | Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide.</s> | FIGS Compensation and Benefits: Pay Range, Annual bonus, Comprehensive benefits and perks package focused on your well-being, 100% FIGS-sponsored life insurance and disability insurance, Amazing 401k program, with a company match up to the first 6% of your contribution, Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers | Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…</s> | FIGS Compensation and Benefits: Pay Range, Additional Compensation and Benefits offered include: Equity, Annual bonus, Comprehensive benefits and perks package focused on your well-being, 401(k) program, Paid time off | A little bit about us…FIGS is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price.</s> | Focus on employee well-being and benefits package | Equity program for new-hire employees | Paid time off and parental leave policies | Community-driven mission to improve healthcare professionals' lives globally</s> | Amazing 401(k) program, with a company match up to the first 6% of your contribution | Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation | Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. | Annual bonus: This position is eligible to participate in the FIGS annual bonus program | Comprehensive benefits and perks package focused on well-being | 401(k) program with company match up to the first 6% of contribution | Generous paid time off - including flexible vacation for salaried team members and up to 3 weeks of accrued vacation for hourly team members | Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and more</s> | 1. Positive attitude | 2. Sense of humor | 3. Drive to succeed and get things done efficiently and effectively | 4. Loves language, the FIGS product, and working on a team | 5. 100% Awesome. Like our scrubs.</s> | Amazing 401(k) Program with Company Match up to First 6% | Generous Paid Time Off - Flexible Vacation for Salaried Team Members, Up to 3 Weeks of Accrued Vacation for Hourly Team Members | Meaningful Time Away for Baby Bonding, Including Parental Leave and New Parent Care Meals | Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and More...</s> | Collaborative environment | Dependable and insightful team members | Innovative approach to problem-solving | Respectful workplace culture | Analytical and deliberate decision-making process</s> | 1. Passion for Technology, Collaboration, and Creative ProblemSolving | 2. Opportunity to learn valuable skills with a fastgrowing ecommerce company | 3. Collaborate with the Director of IT and senior leadership | 4. Meaningful projects and work closely with upperlevel support as necessary | 5. Comprehensive benefits and perks package focused on your wellbeing</s> | FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan | 1. Comprehensive benefits and perks package focused on your wellbeing | 2. Amazing 401(k) program, with a company match up to the first 6% of your contribution | 3. Generous paid time off We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation | 4. Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers | 5. FIGS sponsored Uber Eats voucher for inoffice weeks | 6. Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount sitewide</s> | 1. Founderled, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. | 2. Redefining what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. | 3. Largest DTC platform in healthcare apparel, selling our products to a rapidly growing community of loyal customers. | 4. Built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s categorydefining healthcare apparel and lifestyle brand. | 5. Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale.</s> | FIGS Compensation and Benefits: pay range between $190,000 and $200,000, comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass | Equity: all FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan | 2. Amazing 401(k) Program with a Company Match up to the First 6% of Your Contribution | Comprehensive benefits package focused on well-being | Generous paid time off, including flexible vacation for salaried team members and up to 3 weeks of accrued vacation for hourly team members | Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and other benefits.</s> | FIGS Compensation and Benefits: Pay Range, Additional Compensation and Benefits offered include: Equity, Annual bonus, Comprehensive benefits and perks package focused on your well-being, 401(k) program, Paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation